Preserving and Developing Ví, Giặm Nghệ Tĩnh: Ten Years after Its Inscription in UNESCO Intangible Cultural Heritage: Case Study of Nghệ An

Abstract

Ví, Giặm Nghệ Tƿnh have long been considered precious cultural heritage of Nghệ An and Hà Tĩnh provinces, reflecting the region’s deep cultural roots and traditions. After being inscribed on UNESCO’s list of intangible cultural heritage a decade ago, there have been concerted efforts to preserve and promote these songs, with noticeable success in various areas. This paper aims to examine the local community’s perception of these preservation efforts and presents an analysis of key data, offering policy recommendations to further protect and develop this musical heritage. The focus is on leveraging the cultural and tourism potential of Ví, Giặm Nghệ Tƿnh while ensuring their continued relevance for future generations. Over the past ten years, significant strides have been made, such as increasing public awareness of the value of these songs and creating more platforms for their performance in both traditional and modern settings. However, as globalization and modern music trends continue to dominate, it is essential for preservation initiatives to be flexible, evolving strategies to ensure that Ví, Giặm Nghệ Tƿnh remain a vital and cherished part of the region’s cultural landscape.